Source: https://www.voltimum.com/insight/increasing-brand-awareness-through-interactive-videos The content needs are changing rapidly. People are moving towards bite-sized, to the point content, preferably on demand. Interactive video demand is escalating as it helps to keep the engagement level of the viewers very high. There are varieties of interactive videos that you can put to good use for your organization: Awareness video: The awareness stage is the top of the funnel or the first step to a sale.