Today, brands are using innovative ways to increase the dialogue with their customer. Interactive Video is one such platform that enhances customer engagement and helps brands improve their visible

A quick look at how brands are using interactive videos to their benefit.

The time has come to move to a realm of interactive video and leave static video behind. While it is true that static video is still an effective content strategy as 43% of people want to see more video content from marketers (source: https://www.hubspot.com/marketing-statistics). But the customer expectations are changing. Interactive and personalized experience demand is on the rise. Interactive Videos meet this demand and help businesses to enhance customer relationships.

2018 will be a year of technology outbreak. This will the change the way how the marketeers focus on brand marketing. With this paradigm shift, the emphasis on mobile users will increase. The simple well researched reason – By the end of 2018 nearly 50% of people will have smart phones.

With such an explosive growth, 74% of the marketeers expect mobile budgets to grow big in 2018. Read more on why mobile marketing is important.

Here are some of the upcoming trends to act on in 2018.

Importance of digital marketing is crucial, irrespective of the industry. Today companies are building brand, increasing leads, improving customer engagement and boosting sales by innovative engagement activities online.

With the advent of 2018 around the corner, it is time to plan for the new strategies for digital marketing. The plans and strategies successful in 2017 may not be relevant in 2018. Let’s see what creates a high impact on your customers and your business in 2018.

AI refers to the method of creating intelligent machines that are programmed to behave rationally and take informed decisions like a human would do. AI enabled machine can learn, reason and correct itself based on the past data or its experience.

With the revolution of new technologies, the marketing trends are also changing. Being a marketer, it definitely deserves your time and attention to find out the upcoming opportunities in this field and prepare your team for the challenges.

Why 55% Marketeers consider visual content as one of their top priorities?

We are designed to receive visual content better. Our brain focuses on visual 6X times faster than text.

When we hear information, we remember only 10% of that information three days later. However if a relevant image is presented with that same information, we tend to retain 65% of that information three days later.

The best way in online marketing is to use visual methods – photos, infographics, audio and videos.

Just as every project starts with a plan, similarly every marketing campaign must have a clear documented strategy or plan. We need to document what needs to be measured, when and how. Follow the SMART technique and make sure that your goals are SPECIFIC, MEASURABLE, ACHIEVABLE, RELEVANT AND TIME BOUND.

Once you have your goals ready establish the action plan to reach there. Sometimes historical data also helps to do a trend analysis and plan for future.