Importance of audio visual in marketing | Hola Enterprise

by Sravan Kumar Narasipuram. Posted on Aug 30, 2017

Source: http://www.analystconsult.com Why 55% Marketeers consider visual content as one of their top priorities? We are designed to receive visual content better. Our brain focuses on visual 6X times faster than text. When we hear information, we remember only 10% of that information three days later. However if a relevant image is presented with that same information, we tend to retain 65% of that information three days later.

Read more

Get a better ROI on your marketing spend | Hola Enterprise

by Sravan Kumar Narasipuram. Posted on Jul 18, 2017

Just as every project starts with a plan, similarly every marketing campaign must have a clear documented strategy or plan. We need to document what needs to be measured, when and how. Follow the SMART technique and make sure that your goals are SPECIFIC, MEASURABLE, ACHIEVABLE, RELEVANT AND TIME BOUND. Once you have your goals ready establish the action plan to reach there. Sometimes historical data also helps to do a trend analysis and plan for future.

Read more

How Hola Card can bridge the gap between Marketing and sales | Hola Enterprise

by Sravan Kumar Narasipuram. Posted on Jul 5, 2017

​Do you know the misalignment between sales and marketing, cost companies 10% revenue or more per year? On the other hand, if both the teams work together, companies see 36% higher customer retention and 38% higher sales win rates. Hola Cards can help you bring harmony between your sales and marketing team. Hola cards are interactive, light weight, SAAS based advertising cards. It helps to reach your prospects through various modes of social media channels.

Read more

5 secrets to better and more engaging social media presence | Hola Enterprise

by Sravan Kumar Narasipuram. Posted on Jun 15, 2017

Many marketers still struggle with the right social media strategy that can help build a better and more engaging presence. Below are 5 secrets to a better and more engaging social media presence. 1.Concentrate on posting daily updates but do strike a balance - If you post irregularly, your audience will lose touch with your brand and will probably forget that you exist. On the other hand, if you post too frequently, your audience might lose interest in your updates.

Read more

7 ways in which interactive media improves your campaign | Hola Enterprise

by Sravan Kumar Narasipuram. Posted on Apr 18, 2017

Interactive media is the newest and most fascinating trend emerging in the digital marketing world. Hola Enterprise is a platform for creating interactive rich media called Hola Cards. Hola Cards are light weight, dynamic advertisements that are interactive animations and can be distributed over multiple channels. According to Business Wire, the global interactive Media Marketing market is projected to grow at a CAGR of 10.68% over the period 2014-2019. Below are the ways which interactive media can deliver a great marketing campaign.

Read more

The Digital Transformation of Healthcare

by Sravan Kumar Narasipuram. Posted on Jan 23, 2017

The Pharma and Healthcare industry is yet to take the digital pill. While some early adopters are going Digital with focus on providing better outreach to the patients, the other unexplored areas of using Digital medium could be awareness creation, patient education and steam lining operations to name a few opportunities. With increased availability of smart phones and data bandwidth even in interior parts of the country, Digital medium will play an important part of content dissemination.

Read more

Future of Smartphone Marketing

by Sravan Kumar Narasipuram. Posted on Apr 29, 2016

Smartphones and use of internet on them, have gained popularity like wildfire. Books, newspapers and TV have been replaced with reading on the Internet. News, articles, watching movies, job hunting and even buying property is being done online. A recent report published by Internet And Mobile Association of India (IAMAI) and KPMG predicts a mind boggling growth of mobile internet users in India, lets look at some stats: Number of users reaching 314 million by 2017.

Read more

Call to Action – Time to take action

by Sravan Kumar Narasipuram. Posted on Apr 8, 2016

I admit it, it is frustrating. It is frustrating to see a fantastic product being advertised and then having to note down a number, dial it again to place the order. If I misplace the note, it would take a while for me to remember the product itself . How nice if I could just push a button on the advertisement and bingo, I am connected to website or sales person to complete the order.

Read more

Story Time – Impact of Video on your marketing

by Sravan Kumar Narasipuram. Posted on Mar 10, 2016

Successful Marketing is how well you tell your story. The rise in competition and shortening of time spent on each article online, has marketers shifting towards video marketing. Marketers need to be conscious about customers’ time, especially when there is significant shift towards content consumption on smart phones. The biggest advantage of a video is the power to convey more in less time. If the message is not conveyed in time the audience is bound to flip the page.

Read more