Importance of digital marketing is crucial, irrespective of the industry. Today companies are building brand, increasing leads, improving customer engagement and boosting sales by innovative engagement activities online.
Importance of digital marketing is crucial, irrespective of the industry. Today companies are building brand, increasing leads, improving customer engagement and boosting sales by innovative engagement activities online.
With the advent of 2018 around the corner, it is time to plan for the new strategies for digital marketing. The plans and strategies successful in 2017 may not be relevant in 2018. Let’s see what creates a high impact on your customers and your business in 2018.
The internet is overwhelmingly becoming the ocean of stories a.k.a content. To stay visible in this huge ocean we must focus on the Visual content. Optimizing the visual content must b...
AI refers to the method of creating intelligent machines that are programmed to behave rationally and take informed decisions like a human would do. AI enabled machine can learn, reason and correct itself based on the past data or its experience.
With the revolution of new technologies, the marketing trends are also changing. Being a marketer, it definitely deserves your time and attention to find out the upcoming opportunities in this field and prepare your team for the challenges.
Why 55% Marketeers consider visual content as one of their top priorities?
We are designed to receive visual content better. Our brain focuses on visual 6X times faster than text.
When we hear information, we remember only 10% of that information three days later. However if a relevant image is presen...
Just as every project starts with a plan, similarly every marketing campaign must have a clear documented strategy or plan. We need to document what needs to be measured, when and how. Follow the SMART technique and make sure that your goals are SPECIFIC, MEASURABLE, ACHIEVABLE, RELEVANT A...
Do you know the misalignment between sales and marketing, cost companies 10% revenue or more per year? On the other hand, if both the teams work together, companies see 36% higher customer retention and 38% higher sales win rates.
Many marketers still struggle with the right social media strategy that can help build a better and more engaging presence.
Below are 5 secrets to a better and more engaging social media presence.
1.Concentrate on posting daily updates but do strike a balance - If you post irregularly, your audie...
Interactive media is the newest and most fascinating trend emerging in the digital marketing world. Hola Enterprise is a platform for creating interactive rich media called Hola Cards. Hola Cards are light weight, dynamic advertisements that are interactive animations and can be distributed over mul...