Just as every project starts with a plan, similarly every marketing campaign must have a clear documented strategy or plan. We need to document what needs to be measured, when and how. Follow the SMART technique and make sure that your goals are SPECIFIC, MEASURABLE, ACHIEVABLE, RELEVANT A...
Do you know the misalignment between sales and marketing, cost companies 10% revenue or more per year? On the other hand, if both the teams work together, companies see 36% higher customer retention and 38% higher sales win rates.
Many marketers still struggle with the right social media strategy that can help build a better and more engaging presence.
Below are 5 secrets to a better and more engaging social media presence.
1.Concentrate on posting daily updates but do strike a balance - If you post irregularly, your audie...
Interactive media is the newest and most fascinating trend emerging in the digital marketing world. Hola Enterprise is a platform for creating interactive rich media called Hola Cards. Hola Cards are light weight, dynamic advertisements that are interactive animations and can be distributed over mul...
The Pharma and Healthcare industry is yet to take the digital pill.
While some early adopters are going Digital with focus on providing better outreach to the patients, the other unexplored areas of using Digital medium could be awareness creation, patient education and steam lining operations to nam...
I admit it, it is frustrating. It is frustrating to see a fantastic product being advertised and then having to note down a number, dial it again to place the order. If I misplace the note, it would take a while for me to remember the product itself . How nice if I could just push a button on the ad...
Storytelling is one of the oldest and magnificent art that has been ever created. Stories bring out the emotions and Emotions triumphs logic. Storytelling is at the heart of all good marketing campaigns. Interactive video is the non-linear way of storytelling that is used by businesses to grab the u...
Smartphones and use of internet on them, have gained popularity like wildfire. Books, newspapers and TV have been replaced with reading on the Internet. News, articles, watching movies, job hunting and even buying property is being done online.
Successful Marketing is how well you tell your story. The rise in competition and shortening of time spent on each article online, has marketers shifting towards video marketing. Marketers need to be conscious about customers’ time, especially when there is significant shift towards content consumpt...
Source: https://www.voltimum.com/insight/increasing-brand-awareness-through-interactive-videos The content needs are changing rapidly. People are moving towards bite-sized, to the point content, preferably on demand. Interactive video demand is escalating as it helps to keep the engagement level of ...
