The time has come to move to a realm of interactive video and leave static video behind. While it is true that static video is still an effective content strategy as 43% of people want to see more video content from marketers (source: https://www.hubspot.com/marketing-statistics). But the ...
2018 will be a year of technology outbreak. This will the change the way how the marketeers focus on brand marketing. With this paradigm shift, the emphasis on mobile users will increase. The simple well researched reason – By the end of 2018 nearly 50% o...
Importance of digital marketing is crucial, irrespective of the industry. Today companies are building brand, increasing leads, improving customer engagement and boosting sales by innovative engagement activities online.
With the advent of 2018 around the corner, it is time to plan for the new strategies for digital marketing. The plans and strategies successful in 2017 may not be relevant in 2018. Let’s see what creates a high impact on your customers and your business in 2018.
The internet is overwhelmingly becoming the ocean of stories a.k.a content. To stay visible in this huge ocean we must focus on the Visual content. Optimizing the visual content must b...
AI refers to the method of creating intelligent machines that are programmed to behave rationally and take informed decisions like a human would do. AI enabled machine can learn, reason and correct itself based on the past data or its experience.
With the revolution of new technologies, the marketing trends are also changing. Being a marketer, it definitely deserves your time and attention to find out the upcoming opportunities in this field and prepare your team for the challenges.
Why 55% Marketeers consider visual content as one of their top priorities?
We are designed to receive visual content better. Our brain focuses on visual 6X times faster than text.
When we hear information, we remember only 10% of that information three days later. However if a relevant image is presen...
Just as every project starts with a plan, similarly every marketing campaign must have a clear documented strategy or plan. We need to document what needs to be measured, when and how. Follow the SMART technique and make sure that your goals are SPECIFIC, MEASURABLE, ACHIEVABLE, RELEVANT A...
Do you know the misalignment between sales and marketing, cost companies 10% revenue or more per year? On the other hand, if both the teams work together, companies see 36% higher customer retention and 38% higher sales win rates.